muslim ban

Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

Posted on Leave a commentPosted in Blog, Opinion

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the lot. They are hanging in your meeting rooms. They ornate your hallways. They are part […]