Mark Zuckerberg

If Facebook is prepared to shrink, you should be prepared to rethink

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Facebook’s News Feed vice president Adam Mosseri threw a nuclear bom, announcing that the Facebook algorithm is changing to give more room to posts that spark conversations and meaningful interactions between people. Mosseri, and Mark Zuckerberg made it also clear that the algorithm will favor posts from friends and family over public content, and content coming from publishers and news sites: “Pages may see their reach, video watch time and […]

brain to vehicle

Nissan: meet the brain to vehicle technology

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Japanese car-manufacturer Nissan just unveiled research that will enable vehicles to interpret signals from the driver’s brain. Yep, that is your car will connect to your brain, and analyze your thoughts. Nothing creepy to see here, carry on! This will completely redefine  how people will interact with their cars, or, how cars will dig into their drivers’ brains if you want. Brain to vehicle initiatives are a surprising and interesting […]

Neil Harbisson

Neil Harbisson: trans-humanism. We can… but should we?

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I’ve met a lot of sparkling smart people in my life. None of them were normal. But after listening to Neil Harbisson, for the third time, I’m convinced that I need some new definitions of “normal”.  Quickly.  Here is a young man that was born with an extreme form of colour blindness that limits his perception of reality to grayscale.  But rather than adapt to delicious scales of gray, Harbisson […]

Marc Mathieu

Samsung: Casey Neistat will eat agencies for breakfast.

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On stage with top YouTube influencer Casey Neistat, Samsung’s Marc Mathieu showed how the brand is very serious in its working with creators. In an interview with TheDrum, the phone maker furter describes how it has been working directly with YouTube influencers to promote its (mobile) products. Casey Neistat, the YouTube enfant terrible with 7.8 million subscribers on YouTube, and another whopping 3.5 million on Facebook and Instagram  is even […]

Marc Pritchard

Marc Pritchard (P&G): Winter is coming

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It’s a fist in the face of the media industry. Marc Pritchard, CMO of P&G, swung his baseball bat eloquently from the central stage at Dmexco, right in the whitened teeth of the mostly digital audience. In nutshell, he blames poor overall viewability, shady agency contracts and deals, a blatant lack of transparency, a lack of third party verification, a worrying loom of ad fraud, and the incompetence to deliver […]

muslim ban

Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t.

Posted on Leave a commentPosted in Blog, Opinion

It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc.  You know the lot. They are hanging in your meeting rooms. They ornate your hallways. They are part […]