Marc Mathieu

Samsung: Casey Neistat will eat agencies for breakfast.

Posted on Posted in Blog, Opinion

On stage with top YouTube influencer Casey Neistat, Samsung’s Marc Mathieu showed how the brand is very serious in its working with creators. In an interview with TheDrum, the phone maker furter describes how it has been working directly with YouTube influencers to promote its (mobile) products.

Casey Neistat, the YouTube enfant terrible with 7.8 million subscribers on YouTube, and another whopping 3.5 million on Facebook and Instagram  is even described by Mathieu as Samsung’s “creator in chief”.

Mathieu boldly stated: “Agencies should see social influencers as a threat to their business models as brands seek more direct ways to have conversations with their audiences.”  A suivre…

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