B.O.A.T.S. – Based on a true story
Strong brands do more than just offer a product or service: they identify with a set of beliefs and lifestyles, a list of rules and goals that connect to a demanding audience. We bring this set of values and believes together in a brand manifesto.
This tells the story of your brand and states who you are, what you do and what you stand for, in terms that are relevant and meaningful to your audience. Every brand has a story to tell that sets it apart from its competitors.
We call this the Unique Story Proposition: an insights-driven, culturally connected big idea, expressing the brand’s values and personality as expressed in the brand manifesto.
We bring a brand’s unique story to life through an ‘entertainment’ concept that is solidly built on insights, and is amplified and distributed via media but free from the straight jacket of traditional advertising formats.
Brand Identity Design